In fact, he has conducted extensive research on the topic for over 20 years. He is a professor at Stanford University and the founder and director of the Behavior Design Lab at Stanford.įogg is considered one of the pioneers in the study of behaviour change. BJ Fogg is a renowned American behavioural scientist, researcher and author. With this in mind, in this article, we’ll explore the model in detail! Who Is BJ Fogg?ĭr. While the model is relatively simple to understand, applying it effectively can be tricky. Luckily, with the Fogg Behavior Model at the ready, you can transform and engage your learners in no time. And if they don’t enjoy their training, you can’t expect them to change their ways. Unfortunately, in a world plagued by dull online learning, huge numbers of learners are disengaged. The Fogg Behavior Model (or The Fogg Behavio u r Model for those of us on this side of the pond) addresses the most significant question in L&D: how can you change learner behaviour?īehaviour change is the ultimate goal of any training programme.
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